Urban Skin Rx

Brief

Leverage TikTok trends to recreate a funny, highly engaging video that would be sharable and allow USRx to be exposed to a larger audience.

Idea

“Do You Know You Have 30 Minutes” Trend

Why Does This Work?

• Capturing Attention. People scroll quickly on social platforms, so entertaining videos—especially those that make people laugh—are far more likely to catch their eye and stop them from scrolling past.

• Relatability and Authenticity. Humor makes a brand feel human and relatable, which is especially important in skincare, where trust and a non-intimidating approach matter to consumers.